Passionate and Focused
Profiler Corporation was established in 2003 and is all about understanding performance.To understand athletic performance, the Performance Profiler team draws on their expert knowledge in the areas of both software development and elite level sports performance. A software platform was developed to store every piece of information about an athlete on a central tool that is accessible 24/7. To utilise and easily understand the performance enhancing data in this centralised tool, extensive and intelligent analysis capabilities were added to the software. The result was the most comprehensive sports software ever developed, and subsequently, very satisfied customers. Our exclusive, fully customised and unparalleled sports software has proven itself to be the best, with some of the world's top teams. Because every athlete started somewhere, we also develop innovative products to ensure athletes have a better start; through improved performance and by fuelling their desire to be the best.
Joe Cole, Co-founder
Joe is the innovative mind behind Profiler Corporation. He has a unique set of abilities that allow him to fit within the worlds of elite sport, graphic and software design, and hardware planning. Joe has always been passionate about high performance sport and training and this has lead him to become actively involved in learning about every possible technique to improve elite level performance. He has worked with some of the world's top coaches, physiotherapists, trainers and nutritionists, and trials different training methods to supplement his own daily training regimes.Joe learnt the art of programming specifically to write Performance Profiler and find out what makes an elite athlete elite.
Joe has special interests in the application of:
- Data-mining and statistical analysis of sport performance data
- Biological measurement; sensors and instrumentation for the elite athlete
- Graphic design and usability
Roanne Hurley, Co-founder
Roanne manages the Profiler Corporation projects and personnel. She has a diverse role ranging from the undertaking of daily business operations right through to developing and implementing company strategies and plans, and carrying out the practical side of all Profiler Corporation projects. Roanne ensures that this highly innovative sports performance company stays on task and continues to deliver its unique service to the highest standard possible.
Roanne is dedicated to providing the tools that will assist individuals to be the best; be it in sports or 'life'. She has a Masters degree in Physical Education from the University of Otago which she utilises to design and implement systems within Profiler for elite sports.
Her speciality areas are lifestyle monitoring, education for sports performance and behavioural change and in the past has undertaken a range of practical tasks from prescribing exercise for individuals and groups, through to being a lifestyle and behaviour change consultant in medical centres. She has also been an assistant and guest lecturer at the University of Otago, and has experience in designing and managing interventions, and reviewing how lifestyle related factors affect rates of recovery after injury.